ARLANXEO.

Global means global. ARLANXEO (part of LANXESS) has understood this well with Keltan® KSA. The market leader in synthetic elastomers offers efficient EPDM solutions used in automotive, construction, and industrial applications. Keltan® KSA is available 24 hours a day, 7 days a week. Worldwide. And that has to get out into the world.

Challenge

Help ARLANXEO create a new visual language, website and introduction movie for Keltan® KSA to introduce the brand globally and help boost sales through digital channels.

solution

A brand position and visual language that focuses on the core values of the Keltan® KSA brand – global, efficient and innovative, with colorful photography from a “bird’s-eye view”, an introductory film in 5 languages, e-brochures, interactive PDFs and a responsive, interactive, user-friendly, multilingual website.

Result

Boost in sales of Keltan KSA ® through Keltan KSA ® self-service portal, offering customers full control, direct interaction and 24/7 access from any location around the world, adding a significant contribution to Arlanxeo’s revenue in 2025, approximately €500 million.