Goduto.

Airplane food, but different. That is GODUTO, premium food shop for the to-go market. Quality with an international character where craftsmanship is emphasized in a non-classical way.

Challenge

Help create a new brand for AA Bakeries International. A premium food brand for the to-go market with quality ingredients and an international appeal.

solution

GODUTO, finest travel delights. A name with meaning. A payoff with feeling. With love and passion for travel, food, authentic recipes and local dishes. A brand positioning and strategy that makes you want stay curious and start exploring, applicable to a large range of products and various communication tools, including packaging, website and online style guide.

Result

Goduto is used in inflight meals worldwide and well-known for its quality and diversity.